Another Magnificent Success
Report on 9th Beijing International Construction Machinery Exhibition & Seminar
----Theme of 9th BICES echoes the trend and leads the development of the industry
9th Beijing International Construction Machinery Exhibition & Seminar (BICES) once again proved its irreplaceable role as the leading construction machinery exhibition in the industry. Sponsored by China construction machinery industry itself, the renowned national name brand exhibition drew active participation from Chinese and foreign manufacturers. As the largest construction machinery exhibition this year in China, BICES paints a booming picture of the market.
9th BICES was held from Oct 16-19 in 2007. Mr. Li Meng, Vice President of Chinese People's Political Consultative Conference (CPPCC), Mr. Yu Zhen, President of China Machinery Confederation, Mr. Dong Songgen, Vice President of China Council for the Promotion of International Trade, Mr. Han Xuesong, President of China Construction Machinery Association and Mr. Wang Songlin, Deputy General Manager of China National Machinery Industry Corporation participated in the opening ceremony and cut the ribbon.
The theme of 9th BICES is “safety, energy saving, environmental protection and high efficiency” is carefully selected in view of the response to the state policy and insight into the industry development trend. Safety has been the development focus. Energy and resources issues are drawing so much attention that energy saving and emission reduction has been the concern of the entire society. In the meantime, environmental protection has topped the to-do list among the industrial cities. And high efficiency has always been the primary target of the production sectors. Mini-excavators, skid steering loaders, hybrid energy excavators, green cell engines and so on met the theme of the event and drew the attention of the industry and mainstream media press.
Significant support from national pavilions made BICES enjoy more extensive popularity
9th BICES proved another great success in spite of the negative effect by the change of the venue. All 5 indoor halls that are available and all outdoor area were fully accommodated by approximately 640 Chinese and foreign exhibitors from 28 countries and regions. The total show area exceeds 100,000 sq.m. Even though demand on the area from several hundreds of companies was not entirely satisfied due to the limited space.
National pavilions from UK, Spain, Korea, Japan, Germany and Finland presented at the event. Feedback from the national pavilions is 9th BICES is far better than the previous one in terms of the organization, allocation of the show area, number of visitors and level of the exhibits, which helped BICES establish reputation in those countries Meanwhile, most of the exhibitors also expressed their satisfaction on the accomplishments they achieved at the event.
All visitors are warmly welcome to BICES
With the hard efforts on drawing and organizing visitors from the organizers, the number and make-up of the visitors turned out to be extremely positive at 9th BICES. Over 20,000 visitors came to the show on the very first day. Both indoor halls and outdoor area were fully packed with enthusiastic visitors. During the four days, over 65,000 visitors from 80 countries and regions physically paid a visit. Even on the last day, quite a number of foreign visitors still enjoyed their visit even it was too late. Over 300,000 potential visitors were promoted in form of direct mail, sms, telephone invitation and leaflet sent along with magazines. By participating in exhibitions in the target area, directly meeting relevant users and other associations and organizing visiting delegation through foreign associations, a wider recognition of BICES is achieved. In China, industry associations and construction units from railway, water power, road construction, building, environmental sanitation, petroleum, metallurgy, deep foundation, construction company management, contractors association organized large scale delegations to 9th BICES, among which are over 30 professional delegations, in particular most of the visitors came with purchase orders to select their ideal equipment, which better improved the quality of the visitors.
In order to build up the platform between exhibitors and end-users and to streamline the communication channel, BICES Night and Exhibitors Banquet were thus held. Both exhibitors and end-users were invited together to enable them to meet face to face and better interact between each other.
Diversified activities and continuous highlights
Carefully organized technical seminars, information releases and exhibits competitions frequently highlighted the great show. The diversified activities drew representatives from Chinese and foreign construction machinery research institutes, industrial experts and media. As BICES aims at better serving international market, relevant agencies and organizations were invited to introduce target market and local construction machinery exhibition in order to help exhibitors tap the international market. In addition to the traditional activity “Construction Machinery Design and Exterior Quality Competition”, Goodwill Model Auction was held as well, which better enriched the in-depth culture of BICES. Press conference of Perkins Environment Friendly Engines and Newly Designed MAC Series by Marini with Fayat introduced latest environmental protection technologies in Europe and strengthened the theme of the show. Nevertheless, technical seminars of the development trend & applications of road building & maintenance equipment & materials, multi-function rapid driller in face of different rocks and trend & application of deep foundation equipment deepened the concept of the exhibition by combining the abstract technologies and concrete exhibits. China-Japan-Korea Crane Safety Forum held at the same time added new feature to BICES.
Worldwide coverage lifts brand value of BICES
Strong support extended by the industry media contributed to the success of BICES. The exhibition attracts over 80 media partners from magazines, news papers, websites, TV, radio broadcast. The powerful line-up commenced their real time coverage since 2006. As of July 2007, BICES organizers launched long march promotional campaign in Shanghai, Shanxi, north-east three provinces, Yunnan, Tianjin, Henan, Liaoning, Shannxi, Hebei and Shandong respectively, which draw hundreds of local media to cover and dramatically enhanced the recognition of BICES. By exploiting the comprehensive networks of the oversea strategic alliance, target markets were promoted with advertisements. Thus BICES was promoted in nearly all parts of the world. According to the stats,400 ads were placed in about 80 media before 9th BICES. Media hall, news center and new exhibits hall were carefully set up for the exhibitors to send out information on the scene. Daily Express and BICES News were published to update the highlights to all visitors. On-line live broadcast stored the information and enabled those who can’t physically visit the show to experience the event.
New force paved way for success, new measures promoted BICES service to new level
The success of BICES is attributed to a new force. As the tie between government and companies, China Construction Machinery Association (CCMA) played a key role in interpreting and supervising. Problems aroused were thus solved. Mr. Han Xuesong, President of CCMA, one of the organizers remarked with wisdom that the specialty of the exhibition is guaranteed by the expertise on understanding the companies and their products. We aimed at bringing china the concept of German exhibition industry, comprehensive sales networks and mature exhibition mode. Mr. AI, Vice President of MMG, strategic cooperation partner, thought, “both sides would take advantage of their advantages and promote respective exhibitions by their own channels. This would be a win-win cooperation. With all the efforts dedicated by the concerned parties, BICES will be a significant success”.
Both exhibitors and visitors might have perceived the differences from previous shows, such as newly established Intellectual Property Right Protection Office, green passage for professional visiting delegations and planning for move-in and move-out of exhibitors. In addition, Exhibitors Advisory Committee and Users Advisory Committee were established as well to collect suggestions and improve service.
Booming market continues to grow, BICES is achieving the milestone
“The growth rate of China’s construction machinery market is astounding. 5-10% annual growth of the construction machinery market over the next 20 years will be achieved”, remarked by General Manager Mr. David with British Off-highway Research. He also said that in 2008 and 2009, China’s construction machinery market volume will exceed North American Market in terms of the sold sets. The market boom paved the success of BICES. And the success of BICES forecasts the prosperous future of the industry. In Oct 2009, BICES will raise its curtain once again with a brand new look. We firmly believe that a significant change will be taking place in the facilities. New measures will be carried out to organize more visitors and promote the recognition. Another magnificent event will be expected. BICES is dedicated to pursuing brand and credit forging as always. 10th BICES will absolutely become a milestone event in its development.
Comments and expectations from industry insiders
As the magnificent event of the construction machinery industry, Beijing Construction Machinery Exhibition and Seminar is renowned for its comprehensive influence and appeal. In the mean time, high hopes and sincere wishes from the industry are attached to its development. These supporters are loyal to BICES. And their unique perspective and sensitive perception are guiding its development. ?Nevertheless, the support from Chinese and foreign exhibitors, visitors, media and industry professional is indispensable to every success of BICES. We are very grateful to all the people that have rendered their help for the development of BICES.
Market & Product Director Mr.Li Kunlong with Case Construction Machinery (Shanghai) Co.,Ltd.
At 9th BICES, I perceived 4 characteristics. First, pollution reduction in line with international practices. Most of the exhibits are labeled with tag marking Euro III standard or American off-highway equipment standard, which reflected that the design of Chinese products is more international. Second, in view of the relevant exhibitors, a few foreign companies are taping international market while stimulating their internal market. The localization of foreign companies dramatically pushed the development of the Chinese construction machinery market. Third, Chinese manufacturers have sped up their steps into international market. The stats on export of construction machinery over the past few years could speak for it. Export volume is increasing with high rate. Fourth, the technical level and quality of Chinese products has been greatly improved. Some latest technologies were applied in the new exhibits.
General Manager Mr. Wang Ziguang with Komatsu (China) Ltd.
Generally, 9th BICES is a very good exhibition. All exhibitors showcased their latest technologies and best products to the visitors.
General Manager Mr. Jin Dongzhe with Doosan Infracore China Corporation
This is our 8th time at BICES. I felt BICES is growing very fast. It is a magnificent exhibition in terms of its scale, exhibitors and products, which built up a platform for communication. In the meantime, for Doosan, we really valued the opportunity to meet our customers face to face. BICES is becoming more international by cooperating with world famous exhibitions and received very positive feedback.
Deputy General Mr. Yang Yong with Xuzhou Construction Machinery Group Inc.
It saw more exhibits at 9th BICES. The design of a few booths is very eye-catching. The exhibitors are dedicated to making their products more people-oriented, which shortens the distance between exhibitors and visitors. Now BICES is becoming more and more professional and drawing more international exhibitors. Some of Japanese exhibitors like Komatsu are intended more for Chinese market, which on the other hand shows that they are attaching more importance to Chinese market. Second. Chinese exhibitors would unveil their latest products other than showcased their main stream products. Nevertheless, those new products are of the latest technologies.
Ms. Arlene L. M. Vieira with Sobratema
This is the second time that we organized visiting delegation to BICES. Of the 15 Brazilian companies are construction machinery manufacturers, rental companies, agents and distributors. They are very satisfied with the great exhibition.
General Manager Ms.Zhao Ping with Tianjin Huizhongda Construction Machinery Co.,Ltd.
As far as I know, it’s the first time that BICES is held in cooperation with MMI. It turned out to be very good. On one hand, over 600 exhibitors from 28 countries and regions attended the exhibition including some world famous manufacturers. The quantity and quality of the exhibitors are thus guaranteed. Meanwhile, models of the exhibits are complete. On the other hand, the technical level of the exhibits are very high, which helps users to select and purchase.
Mr. Xue Lin, Manager of Industry and Equipment Department of China Railway Co.,Ltd., Member of BICES Users Advisory Committee
Over the past few years, we made a lot of friends with Chinese and foreign construction machinery enterprises through BICES. ?In addition, we gained an insight into the latest information of the construction machinery products and technologies and further more purchased ideal equipment for our projects. It is proved the equipment played a critical role in the construction, ensured the long-term development of the construction enterprises and dramatically paved for the sustainable development of the infrastructure and economy of the society.
General Manager Mr. Nguyen Son Ha with Viet Nam Tailong Trade Co.,Ltd.
All the members of the delegation are very satisfied with the visit to 9th BICES. We sincerely appreciated the hospitability of the organizers. And what we achieved at the great event is far more than we expected. We hope that the relations established through BICES could grow and bring us profit.
Since 1989 to 2007, BICES has staged 9 sessions with support and applause. It has integrated into Chinese construction machinery market and grown with the development of the industry. We firmly believe that BICES will surpass all the difficulties and embrace the bright future.
See you in 10th Beijing International Construction Machinery Exhibition & Seminar in 2009! |
