Showing the way of innovation, the awareness of brand and the quality of service
Press Conference of BICES/IVEX 2011

-Organized by the industry, a great gathering of the industry; improve the value by diversified development
-Showing the reform of construction machinery industry in different ways; Construct the road to “lift the future” in different levels
-Showing the innovative achievements in construction machinery field; Experience the infinite charm of machinery culture

Beijing, June 30 - The organizers of Beijing International Construction Machinery, Building Material Machinery, Mining Machinery Exhibition and Seminar (BICES, the formal Beijing International Construction Machinery Exhibition and Seminar) announced that BICES 2011 would be held from 18th to 21st, October, 2011 at Beijing Jiuhua International Exhibition Center on June 30th, Beijing. They will also launch 2011 China International Commercial Vehicle Exposition (IVEX 2011) which will be co-located with BICES 2011 together with China Machinery Industry Federation (CMIF). The exhibits includes Construction Machinery, Building Machinery, Mining Machinery, Trucks, Buses, Special Vehicles and Special Refitted Vehicles, etc. The organizers of BICES 2011 are still China Construction Machinery Association, China Construction Machinery Co., Ltd. and CCPIT Machinery Sub-council. The International Partner is Association of Equipment Manufacturers (AEM) which takes charge of the recruitment work of exhibitors in North America and organizing work of overseas visitors around the world.

Organize a well-diversified exhibition and improve the value and quality of the exhibition through service
 
The change of BICES’s Chinese name shows the idea that BICES expands its exhibits range, attracts visitors from relevant fields and promotes exchanges between exhibitors and visitors. Holding 2011 China International Commercial Exposition (IVEX 2011) together with China Machinery Industry Federation (CMIF) is also the reflection of the above idea and an important decision made after rigorous market insights and consideration of long-term development.
 
Quality and value are lifeline of an exhibition. A world-class exhibition brand needs high quality service, exhibitors and visitors as supports. BICES 2011/IVEX 2011 will continue improving their one-site service to exhibitors and visitors, increasing efficiency of on-site operation, improving traffic plan according to the characteristic of the venue, enlarging the hardened area in outdoor venue, devoting more effort to inviting direct users, making innovations in service mode, improving emergency plan, providing visitors with most convenience. As an industry-led famous exhibition, BICES should not be an organizer of traditional exhibition but also be a platform to help exhibitors to realize their vision of development. BICES has been gradually playing the role of exchange ambassador of China-Foreign construction machinery industry, simultaneously devoting efforts to building a stage to show the development of world construction machinery brand.

Organized by the industry, stepping into the line of world-class exhibition

BICES has the longest history and is the first exhibition approved by UFI in Construction Machinery Industry in China. With nearly two decade experience and development, BICES has closely integrated with the Chinese and even the world’s construction machinery industry. BICES has formed bright feature--organized by the industry, keeping reporting the tendency of the industry and the market, creating best common value for exhibitors and visitors.  

BICES 2011 focuses on new requirements of development, new expectations of the industry and speeds up its pace to become a world-class brand exhibition. Under the context of the world's centre of economic gravity is shifting to the east, the energetic emerging market represented by China in which construction machinery industry increases 10% annually in average provides endless business opportunities in the post-crisis era and is growing up to be the most important market of the world construction machinery industry. All those provide soil and nutrition for producing a world-class exhibition, BICES will thrive under this fertilized soil, step form a local exhibition to a world-class exhibition. The transformation of the exhibition’s function and effect will be more obvious. BICES 2011 will build closer cooperation with AEM and extend the cooperation to further areas and range. BICES 2011 will continue obtaining supports from industry associations in British, Japan, South Korea, Brazil, Spain, Turkey, etc. and focusing on promotion in Southeast Asia, Middle-east Asia, South America, the Commonwealth of Independent States and other regions.

Brilliant theme leads development; Machinery culture facilitate brand setting-up

The theme of BICES/IVEX 2011 is “Green, Reform, Lift the future”. “Green” summarizes “Low-Carbon, Energy Saving, Safe and Environment Protection”. It is the guiding ideology of recent development policy of national economy and the leading tendency of the world construction machinery and commercial vehicle industry. “Reform” reflects not only the technical innovation, reconstruction of the organization and production but also the tendency of the upgrading of enterprises. The development of global economy relies on China. The emerging markets represented by China will certainly be the main force to “Lift the future”.

BICES/IVEX will implement the policy of developing the exhibition with cultural elements. We will promote the spread and the experience of machinery culture to attract more machinery lovers and public visitors to feel the charm of smart machines and their crucial role to the improvement of our lives. We will create atmosphere of culture for building exhibitors’ brands. The fancy structure of machinery will fully stimulate more people’s interest and pursuit of construction machinery and commercial vehicles. BICES/IVEX will become a cradle to develop machinery lovers and young professionals of the industry.

BICES 2011/IVEX 2011 have opened their arms, looking forward to the industry's enthusiastic participation!