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BICES 2015 Press Conference & Exhibition Preparatory Meeting Held in Beijing

Release time:2015/6/23 17:48:17    Author:BICES organizer

 

Under the great support of the whole society, the preparation for BICES 2015 due to being held in the new exhibition halls of the China International Exhibition Center in Beijing between September 22nd - 25th, 2015 and stand distributions as well as invitation work of domestic and overseas participants are well underway.With the enthusiasm of old and new exhibitors, this exhibition covers the entire industry chain ranging from construction machinery and relevant upstream and downstream industries.To give a full picture of the preparation work, new service measures and new management requirements, opinion gathering from exhibitors and the media, and creating a direct exchange platform for exhibitors and the media, ensuring follow-up organization services, the organizing committee of the exhibition held BICES 2015 Press Conference & Exhibitor Preparatory Meeting in Beijing on June 16th with over 200 exhibitors, exhibition service providers and representatives of the media in attendance.

                       On the spot of BICES 2015 Press Conference & Exhibitor Preparatory Meeting
Su Zimeng, Vice Chairman & Secretary General of the China Construction Machinery Association and Chairman of Beijing Asiamachine International Convention & Exhibition Ltd. (BAICE) , Zhou Weidong, Vice Chairman of the China Council for the Promotion of International Trade Machinery Sub-Council and Qiao Jian, General Manager of BAICE and other sponsors and organizers attended today’s meeting. The meeting was presided over by Vice Chairman Zhou Weidong.
 
 
                        Su Zimeng – Analysis of and Outlook on Construction Machinery Industry
As a weather vane of the development of China’s construction machinery industry and a grand stage showcasing the strength of the world construction machinery, this BICES is to be held against the backdrop of weak market demand at home and abroad, sharp falls in benefits, hard times for business and the transition of high economic growth rate to medium and high speed. Therefore, to help others get a clear understanding of the situation and boost confidence, in his speech on The Analysis of and Outlook on Construction Machinery Industry, Vice Chairman and Secretary General Su Zimeng, by analyzing main economic operating indexes and macro-economic trends of the country in the first half of the year, pointed out that China’s economy still maintains a smooth and steady growth and operates within a reasonable range. Moreover, thanks to the vast potential, strong resilience and ample room for maneuvering in China’s economy, especially the implementation of the One Road One Belt, Made-in-China 2025 and a series of policies and relevant measures for stabilizing growth adopted by the state, the economy will enjoy further development and in the future the construction machinery industry, which is closely associated with national infrastructure construction, is bound to gain incremental benefits. Su thinks that the downward situation the industry is in at present is temporary, and as long as the industry makes a sufficient estimate of and is well prepared for inertial economic downturn risk, it will soon bottom out and enter into a new benign development cycle.

 Jiao Jian – Quality and Innovation, Dedication and Sincerity – Form Value Creation under the New    Normal
At the press conference, Jiao Jian, General Manager of BAICE, gave a systematic introduction to the latest preparation for BICES 2015 on behalf of the organizers under the title of Quality and Innovation, Dedication and Sincerity – Form Value Creation under the New Normal in an answer to the questions very much on the minds of exhibitors, including the environment of the exhibition halls, exhibition services, invitation of participants and exhibitor organization, as this year’s BICES will be moved to the new China International Exhibition Center from the Beijing Jiuhua International Exhibition Center Hotel for the first time.
Exhibitor organization
Since the exhibition promotion for BICES 2015 kicked off in August, 2014, the organizers have paid visits to many domestic enterprises of all sizes and obtained an in-depth understanding of exhibitors’ needs and requirements and have made the exhibition more targeted to their needs. Meanwhile, the organizers also sought to have face-to-face discussions and exchanges with overseas exhibitors, associations, chambers of commerce and user organizations.
At the moment nearly 1,000 exhibitors have signed up for the exhibition, including Chinese leading enterprises XCMG, Zoomlion, Sany, Liugong, Shantui, XGMA, SDLG and their foreign counterparts, including Komatsu, Hitachi, Terex, John Deere and JLG.  Among the exhibitors, Pohang Iron & Steel Co., Ltd, a world leading Korean iron and steel company, will make its debut in China’s construction machinery market at the exhibition and the world-renowned enterprise Scania will bring its efficient and eco-friendly engine to showcase its product solutions. Many leading spare and accessory parts companies in this industry will gather in Beijing, including Kohler, Isuzu, Kawasaki, Bonfiglioli, Sullair and Moba. Meanwhile, Hengli Cylinder, CCHC, Huade Hydraulic, Stronger Hydraulic, Changyuan Hydraulic and other collaboration platform enterprises with high-end hydraulic parts industrialization and R&D achievements of independent high-end spare and accessory parts will showcase their latest achievements to their peers.
Exhibitions in the Meantime
 “China International Emergency Rescue Equipment Exhibition” and “International Commercial Vehicle Exhibition” (IVEX 2015) will be held in conjunction with the BICES 2015.
At the “China International Emergency Rescue Equipment Exhibition”, not only emergency rescue equipment and special emergency rescue vehicles & articles newly developed by engineering machinery manufacturers will be on show, but also leading enterprises dedicated to emergency rescue services will take presence along with their major new equipment. A platform presenting the latest achievements in emergency rescue equipment at home and abroad is expected. The Exhibition will have its venue structured into image-text display area and product display area. It is intended, relying on the brand value of BICES, to publicize supportive industry policies, corporate social responsibilities, ideas of building a friendly society, thus to tell the industry’s aspiration to give back to the society and present good images of enterprises involved.
IVEX 2015 will focus introducing trucks, engineering vehicles, heavy transportation vehicles, mine vehicles, environmental sanitation vehicles as well as finished commercial vehicles and engines for emergency rescue and closely related to engineering construction and special transportation. It is expected to contribute far much more to the value of BICES which can thus benefit both exhibitors and visitors to a larger extent, compared to before.
Special Events
A series of special events will come along with the BICES, such as 2015 Global Engineering Machinery Industry Conference (Top 50 Forum) & Global Crane Forum (China Top 100 Hoisting Machinery Manufacturers Conference), 2015 International Leasing Forum, 2015 China-Japan-South Korea Crane Forum, One Belt One Road Opportunity & Engineering Machinery Application High-level Forum, Hot Countries & Markets Promotion, Creative Design Contest, Engineering Machinery Appearance & Quality Competition and Aerial Work Platform Safety Demonstration, which will add great color to the BICES and bring exhibitors and visitors fresh and exciting experiences.
Invitation
With the advantage of backing from governments and accumulated resources within the industry, BICES is now in perfect cooperation with relevant ministries, commissions, government agencies and professional associations. A special propagandizing plan targeting key industries and areas and a general plan covering the whole have been designed and executed for it. Now BICES has developed a friendly cooperative relationship with 46 industry associations or big customers in 16 industries, including railway, water conservancy, hydropower, highway, bridge, municipal administration, mining, construction, foundation works, petrochemical engineering, nuclear industry, non-ferrous metallurgy, water transport, coal, communications, building materials, transportation, casting, engineering machinery and other comprehensive trades.
Above 100,000 copies of propaganda materials and name tags for visiting will be sent to greatly potential units taking direct charge of purchasing equipment or construction for centrally-administered enterprises. 50,000 invitations are planned to be included in house journals of professional associations.
In addition, as the Internet+ is becoming widely popular, the organizing committee will offer a new Wechat pre-registration system in July, apart from the original PC one integrating Individual Pre-registration, Group Pre-registration, Invitation-sending Between Visitors Field Self-help Printing, to further facilitate the pre-registration. Visitors can thus finish registration on a mobile phone and get a two-dimension code for admission, send invitations to others and help others with registering. Special services such as exclusive entrances and lounges will be provided to visitors who get pre-registered, not to those who get registered on scene.
International cooperation and propaganda
BICES is in long-term cooperation with multiple oversea professional associations and organizations in relevant industries, including AEM (Association of Equipment Manufacturers), CEA (Construction Equipment Association), Construction Equipment Association of France, Sobratema, ANMOPYC, KOCEMA, JCMA (Japan Construction Mechanization Association), Russia Road Contractors Association, Belarusian Chamber of Commerce and Industry , Mongolian National Chamber of Commerce and Industry, BAI, Ministry of Construction, Vietnam, Indonesia Association of Contractors, CCIBC (CAMARA DE COMERCIO E INDUSTRIA BRASIL CHINA), South Africa Association of Construction Equipment Manufacturers, Turkey Association of Construction Equipment, Hong Kong Association of Builders and Macao Association of Builders, which spread information about BICES to members and non-members with the help of governments and media. Groups of oversea visitors, more and more in recent years, head to Beijing for BICES whose reputation has been thus highly raised.
Promotions are carried out abroad with the assistance of more than 20 famous international media partners including BICES, KHL (Europe), Moffat, CPI, Lectura, Cygnus Cranes Today (America), World Highway, Construcciun Pan-Americana, Highway (Russia), CTT official magazine, MESA, Middle East Plant& Equipment, Architecture of Southeast Asia, Architecture of India and Architecture of Hong Kong & Macau. Many-sided news about the BICES is successfully spread to countries and regions in Europe, America, Russia, the Middle East and Southeast Asia in varied languages via magazines, websites, microblog, mobile phones, Facebook, news e-mails as well as direct mails, covering nearly everything related to BICES.
In the meanwhile, BICES has made positive efforts on the “Going-out” strategy to collect information about extensive opinions and demands abroad. BICES 2015 planned to hands with relevant partners abroad to hold 4 news conferences primary serving internationally professional customers; in this way, information about BICES can more efficiently reach every potential customer. So far, press conferences for France intermart exhibition, Russia CTT exhibition, Brazil M&T exhibition have been accomplished.
 
Exhibitions & Services
Along with its first convention in 2015 at the largest and most-complete exhibition center in north China--China International Exhibition Center Group Cooperation (the new pavilion), BICES has combed the service procedures and optimized and integrated the resources together with the service providers to improve the service quality from the service facility allocation to the service procedures and meantime to reduce unnecessary workload and the waiting time halfway, jointly forging zero-distance services and fully creating an enjoyable and fruitful show.
Regarding the on-site management, BICES has improved various contingency plans at the exhibition and selected more appropriate service providers, and at the same time, realized real-time supervision to implement the prevention system in the budding by introducing competition mechanism into service providers and building complete examination systems. Moreover, it has further perfected various contingency plans, closely cooperated with relevant government departments and set up rapid-response coordinating systems in accordance with large exhibits and high visitors flow rate.
Concerning the traffic, the new pavilion is only 7.5 km away from the Beijing Capital International Airport. Nearby are developed expressway networks. In the east-west direction, Jingcheng (Beijing-Chengde) Expressway and Airport Expressway pass by from its two sides; in the south-north direction, it is close to the Fifth Ring Road and the Sixth Ring Road. Visitors can get there by rail transit line 15. The traffic conditions of BICES 2015 have been greatly improved.
In terms of accommodations and catering, there are lots of restaurants and guesthouses around the exhibition center, where more domestic and foreign famous catering brands will be introduced to satisfy the special eating needs. With respect to the accommodations, BICES has seriously selected relevant partners, hoping to recommend the desirable loge hotels to the attendants of the exhibition. Meantime, round-trip buses will be provided between the hotels and the new pavilion. Apart from that, the region, formed by the airport, the new pavilion and the Wangjing commercial district, is surrounded by complete ancillary facilities, including all levels of hotels and large shopping malls.
 
As stated in the speech, October and September are two most beautiful seasons of Beijing. We sincerely welcome the guests from all over the world to BICES 2015 to share the exhibits, to establish profound friendship, to enjoy the happy time, and to seek common development.
At the press conference, the questions raised by the reporters from the mainstream media with respect to exhibition preparations, industry-developing trend and related national industry policies have been satisfactorily replied by the leaders present at the conference.
During the communication with exhibition service providers, the director Li Yongkai from the exhibition department of BAICE has introduced the overall operation of the exhibition and described the work flow of indoor & outdoor hall management and transportation acting. The service providers have also explicated the service flows, operation procedures and specifications of indoor & outdoor hall setting, exhibits transportation, ads campaign acting, visas & group audiences-involved services, public security, clean-keeping, conference proceedings, etc.
Li Yongkai--Introduction on Exhibition’s Overall Operation & Description on Workflow of Indoor and Outdoor Halls Management Companies and Transportation Acting
In the afternoon, the attendants were led by the exhibition organizing committee to visit the exhibition halls of the new pavilion. The extra-large display space, complete supporting facilities and convenient and fast transportation means have left a good impression on the representatives and received unanimous acknowledgement and recognition from the latter.
 
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